Website Retargeting is a powerful targeting option that allows you to reach people who have previously visited your website. This is a highly effective way to stay top-of-mind with potential customers and encourage them to complete a desired action, such as making a purchase or signing up for a newsletter.
Website retargeting works by placing a small piece of code, called a pixel, on your website. This pixel tracks visitors’ browsing behavior and creates a list of people who have visited your site. You can then use this list to create targeted advertising campaigns that are specifically designed to appeal to these visitors.
